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Last week we hosted a conference call with David Roberts of New Dominion Philanthropy Metrics and Sean Stannard-Stockton of Tactical Philanthropy looking at the role of qualitative metrics in good philanthropic decision-making, and especially how non-profits and foundations could capture qualitative data in reliable and useful ways.

Sean discussed how donors can and should use qualitative data when evaluating giving opportunities—and the influence of the Obama administration’s Office of Social Innovation on the debate over the use and value of qualitative and quantitative measures. David talked about the pros and cons of qualitative measures, the dangers of gathering qualitative information and the wrong way, and some tools that non-profits can use to measure even the most qualitative issues, like pain and attitudes.

We recorded the call for those who were unable to attend, or for those who’d like to share it with friends and peers. The call has been split up into three parts to make it easier to download and to find what you’re looking for:

Part I: The Pros and Cons of Qualitative Metrics
Download MP3; 7MB

Part II: Measuring the Unmeasurable (Pain and Social Return on Investment)
Download MP3; 8MB

Part III: Questions and Answers
Download MP3; 6MB

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